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Consumer demand for Fairtrade products ‘set to explode

Posted by Lindy on April 4, 2009


3rd April 2009 17:42  Here

There will be an “explosion” in the growth of demand for Fairtrade product over the next few years as consumers are increasingly disillusioned with the way the global economy is run, an expert has said. Giles Robertson of independent non-profit organisation the Fairtrade Foundation said households also see a “direct connection” between buying Fairtrade products and helping people in the developing world. According to a recent survey carried out by the foundation, 25 per cent of UK shoppers now regularly buy several products bearing the Fairtrade mark. Recognition of the mark is also increasing, with 70 per cent saying they recognised it last year, compared to 57 per cent in 2007. Among 25 to 34-year-olds, 76 per cent can identify the symbol, the survey found. “People are increasingly look for new ways to potentially make a difference and increasingly we are seeing that people see buying a Fairtrade product as a real opportunity to make a development impact,” Mr Robertson said. Sales of Fairtrade goods increased 72 per cent between 2006 and 2007.

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